Zach Bruno

Son, let me tell you about the word “spin”.   I grew up in sales.   Every job I had involved selling something.   I was taught about spin at an early age.   Highlight the positives, and de-emphasize or don’t mention the negatives.  I was using it on your grandparents when I was a teenager.   I found out that I was a natural at it.  I’m not bragging, but I was probably one of the best at it.   To me spin was a way of not having to lie, but still get people to buy into what you were trying to convince them to do.  When I was younger I used it all the time to get your grandma to let me do something, or get something I wanted.   It didn’t work as well on your grandpa.   I also used it to get out of things.  I used it to postpone having to cut the grass, and I used it when I came home at 2am and your Grandpa was waiting up for me to find out why the police came to our house earlier that night.  I used it to get out of work, and I used it to try and convince your mom to date me.   (She never really fell for it either)


I realize now, spinning is lying.   It was just a creative way of doing it.   Had anyone really took the time to dig into my claims, they would have caught me.  I also realized after a lifetime of using spin, I started to believe it myself.    Today’s world is all about spin.  The media puts a spin on everything.  You never know what is actually true anymore.   The administration in Washington and our current President are some of the best spin doctors I have ever seen.  Politicians on both sides have been using it for years.  Again, the problem is sooner or later it will catch up to you.  The truth always comes out.  It is much better to be honest with people.  You will earn much more respect that way. Dig deep and find out the true story, don’t get caught up in the spin that is being sold out there.   Question those you feel are misleading you.   


Straight for Webster’s dictionary: 

Spin:   Slang. to cause to have a particular bias; influence in a certain direction: His assignment was to spin the reporters after the president’s speech.

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